BBC Three

Over the past two years, we have worked alongside BBC Three for the music and sound, rebranding and development of their latest channel idents.

 

 

Rebrand 2014:

 

This family of Idents, although all different, have a unifying approach to the sound of them, which bring the Idents together with a strong sonic Identity. We used the same family of electronic and live instruments over all of the Idents to unify the sound. For example, a modular synthesiser is used to generate all of the electronic percussion and bass sounds. In all of these clips the music was recorded before the Ident was filmed, and the music was animated to before the projection mapped visuals were finally filmed live. All the tracks are slightly warped / quirky takes on existing musical genres.

 

 

Rebrand 2015:

 

We made the music and sound for the latest channel rebrand for BBC Three. This​ family of tracks are linked by a newly composed mnemonic forming an over arching character to the audio brand of the channel.

 

Credits:

Producers: RedBee Media.

What we did: Music and sound design.