This family of idents, although all different, have a unified approach to their sound, which brings the idents together in a strong sonic identity. We used the same family of electronic and live instruments over all of the idents to unify the sound. For example, a modular synthesiser is used to generate all of the electronic percussion and bass sounds. In all of these clips the music was recorded before the ident was filmed, and the music was animated to before the projection-mapped visuals were finally filmed live. All the tracks are slightly warped or quirky takes on existing musical genres.
What we did: original score composition, sound and recording.
Composer: Tom Haines and Chris Branch
Producers: RedBee Media